Boca Luxury Condo Blog

In many ways, Real Estate retains its old-school methodology compared to other industries, like retail and entertainment. The amount of time spent behind the wheel, on the phones, and speaking directly with clients has allowed the digital age to drag Realty along without completely disposing of traditional marketing and business practices. Yet, even in a field dominated by intrapersonal skills and sheer work ethic, there are many newfangled ideas and methods brought in by these winds of change. Here are 5 ways modern technology is changing real estate, and how you can be ready for the next big thing.

Use Of Big Data

"Big Data" is not a phrase used to describe the conspiratorial notion that "data" is up to no good, in the same way, we'd colloquially describe "big pharma" or "big oil." "Big Data" is simply a means to describe the sheer capacity and volume of informational intake that modern technology affords us. With larger data sets, the ability to retrieve key data immediately, and real-time statistical reporting, Realtors possess the ability to influence decisions and inform clients with information that massively exceeds what was once available.

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